Founder & CEO

Medallion Dusk is a brainchild of young entrepreneur Ali Farjad, who started this online jewellery venture with passion and creativity. Despite being an engineering student, Ali pursued his dream of reviving traditional handmade jewellery with a modern flair. With minimal investment and hands-on involvement — from photography to marketing, logistics, and production — Ali shaped a unique collection blending Pakistan’s cultural richness with contemporary designs.