Our Story

Medallion Dusk is a brainchild of a young enthusiastic entrepreneur Ali Farjad , who originated this online jewelry venture with his ultimate passion as well as the right sense of creativity. Being an engineering student doesn’t hinder in your determination of choosing the right career of your interest, so did Ali when he decided to be entrepreneur with the idea of reviving the trend of traditional handmade jewelry with a vogue impression. Usually a massive amount of capital investment is a nightmare for most of young business initiators but he took the challenge initially by investing just his pocket money. This self-made brand entirely relied on this initiator from photography to social media marketing even every single thing. Ali invested all his energies in managing logistics, social media marketing, production management played his part in designing the best for their beloved clients. But what made him stand out was his unique collection; a complete fusion of traditional yet modern handmade jewelry being manufactured within different cities of Pakistan. “The inspiration behind is Pakistan’s rich art and culture. We’d a thing for handmade art that is dying each day our love for jewelry encouraged us to recreate designs with a fusion of traditional yet modern handmade pieces.” “In all the highs and lows of life, I learnt how to do business, working 9 to 5 was a boring thing for me, so I decided to work from the time I wake up till the time I sleep.” ~ Ali Farjad Chaudhry